Sometimes instinct can be harmful. As unnatural as it may be, there are times when its better that you don’t act right away.
During brainstorming, the problem solver’s tendency is to start solving the first idea that caught their eye. It might be better to wait, allow some “bad” ideas and let the game changer emerge.
Using a sports analogy, Innovation is sometimes a game of base hits (baseball) or singles (cricket); incremental advancements that result in a win. Get the process right, keep at it, and the results will follow.