Every day we get the opportunity to make lives better. There’s nothing more satisfying than solving a customer’s problem. Here’s a simple framework you can use to 10x your impact.
Your customer faces many problems. You can easily spot a number of them. The game is won in delivering on the most important problem.
The game is also lost in attacking the most difficult but important problem.
Why? A decent solution is perceived as just that – decent. It’s something that gets the job done, barely. There’s no joy, no delight in adopting that.
Oftentimes, it also requires some overhaul on the user’s side. In their eyes, the risk : reward or overhaul : benefits ratio isn’t convincing.
So, how do you identify which problem to attack?
One approach is to rank the problems according to importance.
The tweak I am suggesting is to list the behavioral change required in adopting the solution along with each problem to attack.
Example – Using a phone or a smartwatch to track steps doesn’t require much effort. Asking the user to count every calorie consumed could be a significant change.
We are all affected by inertia; we are set in our ways. Allow us to ease into your solution, and there will be many takers.
In the list of problems to attack, pick the one that’s seamless for the user to adopt.
That brings delight to the customer’s experience. Moreover, a good enough solution may appear great in these instances.
p.s.: It’s also important to state that the customer can be internal and/or external.
#innovation #problemsolving #ideation