Plant Jammer: Interview with Michael Haase on an innovative solution to reduce food waste

I had an opportunity to interview Michael Haase, the CEO and founder of Plant Jammer. They have developed an innovative AI solution to reduce food wastage at home. 33% of food is being wasted every day. Of that, our homes contribute to approx half of that problem.

One way of solving it is by emptying the fridge. I've tried this but genuinely do not know how to be creative about it. It's hard to come up with dishes that will be palatable. That is not surprising. 

Michael's research indicates that an average person cooks just abouten10 recipes or so in a year. With such a limited diversity around what we can cook, it's a challenging problem. So how do you solve food wastage around these themes? 

We talk about the various innovation approaches that anyone can adopt. Listen in to the interview here

  • My takeaways from the conversation
  • How to scope the problem space?
  • How do you pick the right problem to attack? 
  • How do you bring tech to effect change at the personal level?
  • What jamming means at work and how it builds an excellent team culture. 
  • What journey mapping is and how it helps uncover empathy?

Book resource that we covered during our conversation is the The Mom Test