An innovation exercise generally means an ultra-positive event. It's kind of like an all you can eat sugary, sweet experience. And as we all know, anything unbalanced is not stable. Today, I want to talk to you about criticism and the key role it plays in innovation. One common misconception is that innovation means only positive thoughts. Anything critical is perceived as unfavourable, something which weighs the group energy down. We differentiate between a negative input and a critical input. Criticism means that you are judging the merits and determining the faults of an approach. We also take a look at the design thinking framework and which phases call for critical thinking.