This episode is a conversation with Udit Goenka on SaaS, Ideal Customer profiling, Three Stage Ideation process, and more.
Udit is the founder of PitchGround his most successful startup to date, currently valued at $20M as of 2022. PitchGround is a SaaS Marketplace that bridges the gap between early-stage SaaS companies and early adopters, small-medium-sized businesses.
In this conversation, we dig into the following:
- Understanding who your customers are, what you're building up, and what are you selling? Where are you selling? How are you selling? And why are you selling the why part is extremely important. Because if you don't understand the why you will not be able to scale up.
- The three stage ideation strategy
- How to get the risk reward in your favor before launching a product
- Ideal Customer Profiling (ICP) and Vertical ICP
- How to build SaaS products
- Living up to the service element of SaaS
- Selling without sounding salesy
- Learning from YouTube and iterating his process over time
You can follow Udit on LinkedIn at https://www.linkedin.com/in/uditgoenka/